When custom software makes sense
When what makes your business different does not fit a generic tool. A standard online store does not price a curtain by metres of fabric and motorisation; an off-the-shelf CRM does not follow a consult, measure and install process. If your team makes up with spreadsheets for what the software cannot do, custom development usually pays for itself in time saved and sales no longer lost.
What we build
- Web and SaaS platforms: MVPs, subscription systems, marketplaces and customer portals.
- Mobile apps and PWAs connected to your backend, your CRM and your AI agents.
- Internal systems: quoting tools, dashboards, approval flows and order management.
- API integrations between the tools you already use, so data is not copied by hand.
- Generative AI features inside your product: assistants, semantic search or document generation.
Cases in production
- Drapery Life: a configurator that prices made-to-measure curtains in real time by size, fabric and motorisation, combined with WhatsApp advice.
- Drapery Cleaners: a booking flow with coverage validation, rules by fabric type and a deposit to confirm the date.
- Prestige Window Treatments: a conversion site, lead classification and an operational CRM for the whole sales cycle, from consultation to installation.
How we keep the project under control
Before coding, we define which problem the software solves, who will use it and how we will know it works. Then it is built in short releases the team tests with real data, instead of waiting months for a final version. Every integration has error handling and logging, and the client receives the user documentation and operational access needed to run it day to day without depending on anyone.
How much it costs
Strategic web development, mobile apps and SaaS platforms have plans from USD 1,150* and USD 2,300*; large-scale projects are quoted from USD 6,400* or USD 19,000* depending on the platform. API integrations start from USD 450*. *Starting prices. The final value depends on scope, the current state of the project and each client's needs, and is confirmed after a diagnostic. Third-party costs (licences, APIs, ad spend, hosting) and taxes are not included.
Custom development FAQ
- What does my company receive: the software or the code?
- The client receives the working system, operational access, user documentation and a business-use licence within the contracted scope. Source code delivery or assignment of rights can be agreed in writing in the proposal when the project requires it; the conditions are in the intellectual property terms.
- How long does custom development take?
- It depends on scope. That is why we start with a minimum version that solves the main problem and extend it in phases, instead of a long project delivered all at the end.
- Can you connect the software to what we already use?
- Yes. Most projects include integrations with CRMs, WhatsApp Business, payment gateways, spreadsheets or accounting systems through APIs.
- Is custom better than an existing tool?
- If a tool on the market solves the process without forcing it, it is usually the better option, and we say so in the diagnostic. Custom development is justified when the process is what sets you apart.
Services in this line
See the cases
- Drapery Life — quoting configurator.
- Drapery Cleaners — bookings with deposit.
- Prestige Window Treatments — site, leads and CRM.