Prestige Window Treatments (PWT)
Digital and commercial automation for a premium curtains and installation business in Florida: a conversion website, WhatsApp Business, Manychat automation, lead tracking and classification, and an operational CRM. A real case of digitizing a premium traditional business.
Prestige Window Treatments (PWT)
Digital and commercial automation for a premium curtains and installation business in Florida: a conversion website, WhatsApp Business, Manychat automation, lead tracking and classification, and an operational CRM. A real case of digitizing a premium traditional business.
What needed to be solved
PWT (formerly FWT / Florida Window Treatments) is the flagship brand of its commercial ecosystem: it sells, advises, measures, manufactures and installs premium curtains for residential, corporate, builder and designer clients across Florida. That consultative sales model — advice + measurement + installation — doesn't fit a generic online store: it needs a system that captures and classifies high-value leads without losing the personalized service that justifies the premium price.
How we tackled it
We designed a conversion-focused site aimed at generating qualified commercial contact (not self-service sales), with WhatsApp Business and Manychat automation to respond to and classify each lead by intent and urgency, integrated into an operational CRM that follows the full process: advice → measurement → quote → close → installation.
System components
Conversion website focused on capturing premium leads
WhatsApp Business with Manychat automation
Automated lead classification and follow-up
Operational CRM for the full sales cycle
System in production, operating as the client's primary sales and service brand in Florida.
Services this project demonstrates
These are not related topics: they are the systems actually built in this project, available as services.
Category: Home Design · Window Treatments · Miami / Weston. To learn the full scope and how to apply a similar approach to your business, write to us — no strings attached.
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