Answering is easy. Answering well at 9 p.m. is the job.
Across Latin America, WhatsApp is where customers show up, and many write outside office hours. A conversation left unanswered for twelve hours is often a sale that went elsewhere. A well-designed AI assistant replies immediately with your real information, asks just enough to understand what the person needs, and hands a ready conversation to your team to close.
What a good WhatsApp assistant does
- Answers frequent questions from your data: hours, published prices, terms, location.
- Asks just enough, without turning the chat into a form.
- Logs every conversation in your CRM with its source.
- Hands off to a person when judgement is needed, and alerts the right one.
- Says it does not know instead of making something up.
Know this before starting
Business automation on WhatsApp uses Meta's official WhatsApp Business Platform, which has its own rules: approved templates to start conversations, a 24-hour window for free-form replies, and a fee Meta charges for template messages. We explain it up front and design within those rules.
FAQ
- Does the chatbot replace my team?
- No. It handles the repetitive and the after-hours, and passes anything that needs judgement to a person.
- Does it connect to my CRM?
- Yes. Each conversation can be logged with its source and what the customer asked for.
Before deciding
- Chatbots vs AI agents
- Score your business with AI (Spanish) — six questions, instant result, no email required.