The operating system of the jsadsAI brand
A browsable, always-current version of the Official Brand Manual. Everything a designer, editor, developer or partner needs to produce consistent pieces without constant approval: identity, logo, color, typography, voice and per-network application.
Brand identity
Official name: jsadsAI | José Santamaría. Meaning: José Santamaría Ads + Artificial Intelligence — the name keeps its advertising and digital-growth roots, while positioning itself in a broader category: AI architecture, automation, development, intelligent agents and scalable business assets.
Official tagline: Where AI Meets Human Strategy. Brand promise: turning human strategy, artificial intelligence and applied technology into profitable, automated and scalable digital systems.
Logo system
Three official versions cover every use case. Click "Change background" to check how each version behaves on different backgrounds.
Primary version
Blue + dark blue. Main use on light backgrounds: digital pieces, presentations, publications and paid media.
Technical black version
Dark blue / black. For corporate documents and restrained pieces on light backgrounds with controlled contrast.
White version
Exclusive use on dark backgrounds, photography with a dark overlay, premium banners and high-contrast pieces.
Usage rules
- Safe area: minimum clear space equal to the height of the dot on the "j" around the logo.
- Minimum digital size: 280px with tagline · 120px without tagline.
- Minimum print size: 45mm with tagline · 25mm without tagline.
- The "jA" mark is the official favicon for apps, browsers, dashboards and internal products.
Prohibited uses
- Distorting the logo or altering its proportions.
- Hard shadows, bevels, 3D effects or outlines.
- Unauthorized gradients or low-contrast backgrounds.
- Separating "jsads" from "AI" outside the official versions.
Official color palette
Click any color to copy its HEX code. The palette communicates technology, precision and premium restraint.
Typography
Modern, geometric, highly legible digital typefaces. Montserrat carries authority; Inter carries readability; Poppins is the alternative for social pieces.
Visual style
The system should communicate architecture, artificial intelligence, premium consulting and technological execution. The brand is not a generic marketing agency: it's a personal firm for AI architecture applied to business.
Allowed resources
- Dark, technological backgrounds with subtle dark-blue-to-black gradients.
- Circuit- or neural-network-style lines at low opacity.
- Grids, dashboards, systems maps and flow diagrams.
- Mockups of SaaS, AI agents, automations and CRM.
- Professional photography of José with a consulting aesthetic.
- Interface elements: cards, panels, modules, nodes.
Prohibited resources
- Cartoonish robots or a childish "futuristic AI" aesthetic.
- Excessive neon or saturated backgrounds that hurt legibility.
- Generic digital-agency templates.
- Inconsistent iconography between pieces.
Voice and tone
jsadsAI's voice is strategic, technical, direct, business-minded and ROI-oriented, resting on four pillars: technical authority with precision, strategic clarity with no filler, minimalist executive sophistication, and intelligent humanity — technology is the means; empathy, ethical judgment and trust are the end.
Encouraged terms
- AI-First architecture · Scalable digital systems
- Business automation · Operational workflows
- RAG models · Autonomous agents
- Technology ROI · Digital infrastructure
- Operational handbooks · Where AI Meets Human Strategy
Prohibited terms
- "Get rich with AI" and get-rich-quick promises.
- "Magic automation" · "AI does it all by itself."
- "Unprecedented revolution" (with no context) · "Secret revealed."
- Motivational-guru language.
Approved base phrases (copyable for pieces and content):
"Where AI Meets Human Strategy"
"Systems before tasks."
"Less operational chaos. More intelligent architecture."
"AI powers operations. Strategy stays human."
"Automating isn't replacing. It's optimizing intelligently."
"AI architecture applied to business."
"From idea to profitable system."
Resources and downloads
All official brand assets — logos in SVG and high-resolution PNG, official photo, boilerplate and palette — are packaged in the press kit.
Need brand assets for a campaign or press piece?
Get the full press kit, or write to our team for anything not covered here.
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Brand on social media
How the system applies per network: official piece formats, typography and rules derived from the guidelines. Every network follows the official palette, the three logo versions and the voice and tone from section 6.
LinkedIn
Instagram
YouTube
Facebook
TikTok
X (Twitter)