Meta Ads and Demand Generation

How is this different from simply managing ads?

It integrates offer, creative, funnel, CRM, pixel and conversions API, lead qualification and revenue measurement. Media buying is only one layer within the complete system.

What does the service normally include?

An audit, campaign architecture, creative hypotheses, technical configuration, a test plan, an indicator dashboard and optimization cycles, as defined by the proposal.

Is ad spend included in the service?

No. The ad budget is paid directly to Meta and is separate from fees, production and automations.

When do results appear?

A learning phase and sufficient data volume are needed. Early signals and commercial results are evaluated; no universal timeline is promised.

Does it work for B2B companies?

Yes, if there's a clear offer, authority content and a defined follow-up process. It can be combined with LinkedIn, email and landing pages.

Who owns the ad accounts?

The client must keep ownership of their Business Manager, page, pixel, domain and payment method, granting minimal access to the team running the campaigns.

Is Pixel or Conversions API used?

Ideally both, with event deduplication. The Conversions API reduces signal loss, but doesn't eliminate privacy and consent obligations.

Does it connect with WhatsApp and CRM?

Yes, when the necessary permissions and APIs exist. Leads can be routed, their origin logged, follow-up triggered, and qualified conversions sent back to the platform.

How is ad creative fatigue avoided?

With a matrix of angles, formats, hooks, rotation and naming conventions, and with controlled tests — not random changes.

What's measured in the campaigns?

CPM, CTR, CPC, landing rate, cost per lead, qualified lead, booked appointment, sale, cost of acquisition and ROAS. The main indicator depends on the business model.