Market Research with Synthetic Users

What can be validated with this service?

Positioning hypotheses, copy, value propositions, objections and price sensitivity, among other scenarios. The final decision always requires expert human judgment.

Does it replace traditional surveys or focus groups?

No. It can precede them, help design them, or expand the scenarios to explore, but it doesn't replace human research when that's necessary.

What does the client receive at the end of the study?

The study design, cohort definitions, results, segmentation of patterns found, identified limitations and actionable recommendations.

Who is this service useful for?

For product, innovation, marketing and leadership teams that need to compare alternatives before investing time or budget.

Can different price levels be tested?

Yes, as an exploration of elasticity and value perception, but not as a definitive forecast of purchase behavior.

How are the synthetic profiles created?

With territorial, demographic, economic, behavioral and psychographic variables, backed by permitted sources and documented assumptions.

What AI models are used?

The study can use one or several language models, embeddings and statistical analysis. The choice depends on cost, privacy, language and required depth.

How is study bias controlled?

By documenting sources, prompts, assumptions, samples, variation across models, result sensitivity and the limits of generalization.

Is real personal data used?

Not by default. If the client provides their own data, a legal basis, minimization, anonymization and agreed-upon controls are required.

How is the fidelity of the results evaluated?

With consistency tests, comparison across cohorts and models, available benchmarks and, when possible, contrast against real human evidence.