Google Ads, SEM and Demand Capture

What type of company does this service apply to?

It applies when there's an offer that needs to turn into measurable demand through high purchase-intent searches.

What business problem does it solve?

It reduces sales friction and increases traceability by connecting campaigns, landing pages and follow-up in one system, instead of isolated ads.

How is success measured?

By ROAS, CPA, cost per lead, conversion rate, lead quality, relevant search terms, account quality score and attributable sales.

Does this replace the sales team?

No. Automation and AI free up operational load and standardize analysis, letting the team focus on closing and customer relationships.

What's needed to get started?

Defining the commercial objective, target audience, offer, current channels, available assets, baseline metrics and a learning budget.

What technical components can it include?

Account structure, keyword research, ads, extensions, conversion tracking, landing pages, negative keywords, audiences, reports and CRO optimization.

Does it integrate with the tools we already use?

Yes, it can connect to CRM, forms, WhatsApp, n8n, Make, the website, analytics and internal systems via API or webhooks.

What data must be protected?

Prospect data, campaign metrics and ad-account credentials, applying least privilege and traceability.

How is dependence on a single measurement tool avoided?

By separating strategy, data and automations, with backup and exportability that allow migrating or replacing components without losing campaign history.

How long until a first useful version is visible?

It depends on scope, but it's recommended to start with a measurable campaign MVP before scaling ad spend.