Analytics, Dashboards and ROI Measurement

Does a dashboard replace current systems?

No. It connects and models information from CRM, ad platforms, GA4, payments, ERP and databases; it doesn't automatically replace each source system.

What deliverables does this service include?

It can include a source inventory, a KPI dictionary, a data model, the dashboard, validation, permissions, training and documentation, as defined by the proposal.

What ROI indicators can be measured?

ROAS, cost of acquisition, customer lifetime value, margin, conversion by stage, and profitability by channel or product, provided there's enough data and approved financial rules.

How long does implementation take?

It depends on the number of sources, available access, historical data quality and the complexity of the business rules. It's executed in phases to deliver value early.

Can you start with a small scope?

Yes. A first deliverable with 5 to 10 critical indicators and the most reliable sources is recommended before expanding the system.

What tools are used?

Looker Studio, Power BI or Metabase for visualization; PostgreSQL, MySQL, BigQuery or Supabase for storage; and pipelines with n8n or APIs depending on the case.

Is data updated in real time?

The frequency can be real-time, hourly or daily. API availability, costs and the business's real need determine the chosen architecture.

How is number accuracy ensured?

With a metrics dictionary, reconciliation against original sources, total-count testing, transformation traceability and an approval owner.

How is dashboard access controlled?

With the principle of least privilege, role-differentiated views, separate credentials, access logs and protection of sensitive information.

What happens if the APIs of connected platforms change?

Failures and data contracts are monitored. External changes may require evolutionary maintenance, managed as a separate activity.