Synthetic User
An AI-first lab that simulates responses, preferences, objections and psychological profiles to test campaigns, validate products and analyze messaging before investing. Includes a transmedia narrative line (cyberpunk manhua) and a psychological video game as intellectual property.
A lab, not a survey tool
Synthetic users are AI-created profiles built from statistical, demographic, socioeconomic, cultural and behavioral data. Synthetic audiences are built from public data and need no personal data from the client; digital twins use authorized, anonymized and structured real data for higher fidelity to a specific population.
The flow has four auditable phases: defining the problem and population, designing the synthetic population, simulating scenarios and deciding with human validation. There are 20 sectors with their own methodology (business, government, health, politics, marketing, brands, media, education, finance, culture…) and 20 packaged commercial services, each in three tiers.
The online console runs statistically structured quota samples (age, socioeconomic level, region) for Colombia, Mexico, Panama, Costa Rica, Puerto Rico, the Dominican Republic and the US market; the AI Focus Group can run with real AI and the rest are illustrative simulations.
Who it is for
- Companies that want to validate products, pricing and journeys before investing.
- Marketing teams and brands that test campaigns, messages and reputation.
- Government and health teams exploring public perception and communication, with reinforced responsible use.
- Researchers who want to focus the human phase of a study.
Requirements and delivery
- Used directly on the jsadsAI platform.
- A modern browser and an account on the lab console.
- Credits are spent per study: a probe costs 1 credit, a study 5 and an intelligence study 12.
- Quota samples for Colombia, Mexico, Panama, Costa Rica, Puerto Rico, the Dominican Republic and the US market.
Services and lab
As published on syntheticuser.jsadsai.com: 20 commercial services, 20 sectors and an online console.
See service ↗
See service ↗
See the demo ↗
Open console ↗
Pick your plan
Official prices from the jsadsAI catalog. Payment is in Colombian pesos through Wompi; a price in US dollars is converted at the exchange rate of the purchase day.
Current version and how we notify you
Current version: will be published with the product manifest before sale
- Semantic versioning (MAJOR.MINOR.PATCH) for every product; each sale records the version delivered.
- Patches and minors (fixes and improvements that do not change how you work): announced and installed on a schedule, with a prior backup and rollback.
- Majors (change screens or flows): announced 30 days ahead with release notes; you may stay on the previous version, with security support for 12 months for the last minor of each major, or contract a custom module that keeps the old behavior.
- An update never removes your data or modules you paid for.
Everything you need to know
The contract, manual and getting-started guide of each product are delivered with the license; they will appear here once published.
Before you buy
What is Synthetic User?
Synthetic User is the predictive human research lab of jsadsAI | José Santamaría: with synthetic users, digital twins and AI agents it simulates how a market or a society would respond to a product, a campaign, a message or a policy before investing in the real decision, always with human validation. It is live at syntheticuser.jsadsai.com.
Do synthetic users replace human studies?
No. They anticipate and focus them. They cut cost and time in early phases, but human validation remains part of the method.
How reliable are the results?
They are probabilistic simulations, not certainties. Reliability depends on data quality, model calibration and the representativeness of the synthetic population.
Can I use my own data?
Yes. With authorized, anonymized and structured real data, higher-fidelity digital twins are built through Digital Twin Research.
Does it work for governments, health or political campaigns?
Yes, with reinforced care and under responsible-use principles: in health and the public sector the results are exploratory decision-support instruments, not definitive policy guides.
Need something different?
Tell us your case: we quote the installation, the modules and the support that fit you.
A real human replies. No spam. Free initial diagnostic.