What this service solves
This service should be presented as one of jsadsAI | José Santamaría's premium offerings.
Problems we solve
- Meta Ads spend with no distinction between demand generation and capture.
- Creative fatigue killing ROAS.
- No structured funnel or remarketing.
- Poor attribution between Meta Ads and real conversions.
What's included
- Initial diagnostic
- A strategic audit
- Funnel design
- Implementation
- A controlled launch
- Continuous optimization
How we work
- Account audit and benchmarking.
- Designing the discovery → consideration → conversion → remarketing funnel.
- Audience research and AI-assisted creative design.
- Controlled launch and continuous optimization.
- Reporting with attribution and learning.
How we work: service methodology
- Phase 1 · Account Audit and CAPI Setup — Server-side connection, domain verification and priority events (Week 1).
- Phase 2 · Creative Strategy and AI Production — Creating creative variations with hook formulas and pain-point angles (Week 1-2).
- Phase 3 · Advantage+ Structure — Configuring simplified campaigns to feed Meta's machine learning (Week 2).
- Phase 4 · Launch and Creative Testing — Dynamic testing to identify winning hooks and CTAs (Weeks 2-3).
- Phase 5 · Horizontal and Vertical Scaling — Increasing budget, weekly creative rotation and real ROAS reporting (Week 4+).
What we need from your team
- A monthly ad budget for direct payment to Meta via corporate credit card.
- A library of product/service images and videos, and social media access.
- A clear commercial offer, pricing and warranty policy.
- Partner or admin access to Meta Business Manager and to the website/Google Tag Manager to verify events and CAPI.
Deliverables
- A productive, segmented Meta Ads account.
- A creative calendar with variant batches.
- A complete active funnel on Meta.
- Performance dashboards.
- A monthly ad editorial plan.
Who it's for
- B2C brands and professional services generating demand on social.
- Beauty, health, education, e-commerce and event businesses.
- Brands with strong visual storytelling.
Signs you need it
- Your campaigns perform well for a few days and then performance drops sharply.
- You don't have a steady flow of new creatives to refresh ads every week.
- You suspect you're losing conversion data because server-side measurement isn't properly configured.
- You get WhatsApp messages from people who just ask about price and then disappear, with no prior qualification.
Benefits
- Demand generated sustainably, not just captured.
- Creative production running continuously.
- A complete funnel instead of standalone campaigns.
- Decisions backed by multi-touch attribution.
Measurable KPIs
- ROAS by funnel stage.
- CPM, CPC, CPA by audience.
- Frequency and creative fatigue.
- Leads/sales attributed to Meta.
Expected outcome
The brand gets a Meta Ads system that combines demand generation and capture, with creative production running continuously, a complete funnel and attribution that links every dollar invested to real business results.
Frequently asked questions about this service
What does the Meta Ads service include?
Strategy, AI-assisted creative design, Advantage+ campaign structure and algorithmic management across Instagram, Facebook, WhatsApp and Messenger, focused on generating qualified leads and sales.
What do I need to provide to get started?
A monthly ad budget, a library of product images/videos, social media access, a clear commercial offer with pricing and warranties, and admin access to Meta Business Manager.
How is data loss from privacy restrictions addressed?
With server-side Meta Conversions API (CAPI) implementation, which sends conversion events directly to the backend, avoiding attribution loss from cookie or privacy restrictions.
How is the result measured?
With a real-time performance dashboard (CPA, ROAS, leads, clicks) and a monthly optimization report with scaling recommendations.