What this service solves
This is one of jsadsAI | José Santamaría's most innovative services.
Problems we solve
- Strategic decisions made without real market data.
- Traditional research that is expensive, slow and biased.
- The inability to test scenarios with real people.
- A lack of simulation before product launch.
What's included
- Study and digital-twin design.
- Building synthetic users per segment.
- Scenario simulation and AI interviews.
- Quantitative and qualitative analysis.
- An executive report with actionable findings.
How we work
- Defining the problem and objectives.
- Designing the synthetic profiles.
- Building the simulation lab.
- Running interviews and experiments.
- Analysis and delivery of findings.
How we work: service methodology
- Phase 1 · Defining Variables and Demographic Archetypes (Week 1) — Mapping the target audience (strata, ages, professions, incomes) against reference population data.
- Phase 2 · Instantiating the Synthetic Agent Panel (Week 1) — Creating synthetic profiles with habits and biases representative of the segment.
- Phase 3 · Running the Simulation (Weeks 1-2) — Injecting stimuli (copy, landing pages, prices, designs) and evaluating them with a broad panel of agents in parallel.
- Phase 4 · Sentiment Analysis and Price Sensitivity (Week 2) — Extracting purchase intent, friction points and price-elasticity analysis.
- Phase 5 · Dossier Delivery and Strategy Session (Week 2) — Presenting findings and optimization recommendations.
What we need from your team
- A value proposition, product/service description or links to the sales pages to be evaluated.
- Definition of the geographic and socioeconomic segment of interest.
- A price range to test and advertising material to be evaluated.
Deliverables
- An executive study report.
- A reusable digital-twin database.
- Actionable insights by segment.
- Product, pricing or go-to-market recommendations.
Who it's for
- Companies launching new products or categories.
- Product and marketing teams doing rapid validation.
- Brands that need to test pricing or positioning.
- Businesses without budget for heavy traditional research.
Signs you need it
- You need to validate a product idea or a market decision, but a traditional study would take too long.
- You already launched something before based on internal assumptions, and the market's real reaction was different from what you expected.
- You're worried about discovering major customer objections only after you've already invested in the launch.
- You struggle to find participants with specific profiles for quick concept tests.
Benefits
- Actionable research in days, not months.
- Significantly lower cost vs. traditional research.
- The ability to simulate scenarios impossible in a real focus group.
- Rapid iteration of strategic hypotheses.
Measurable KPIs
- Speed of insight generation.
- Quality and fidelity of the digital twins.
- Decisions made based on the study.
- Reduction in time to strategic decision.
Expected outcome
The company gains a market simulation lab where it can explore hypotheses, test messages, validate pricing and understand segments within days. Research stops being a one-off project and becomes a continuous strategic-intelligence capability.
Frequently asked questions about this service
What does the Synthetic Users study include?
A dossier with the reaction analysis from a panel of synthetic agents, an objections matrix by segment and a price-sensitivity curve, with adjustment recommendations.
How long does the study take?
Between 1 and 2 weeks depending on the defined scope.
What do I need to provide to get started?
The value proposition or a link to the sales page, the segment to simulate and the price range to evaluate; no access to the client's internal systems is required.
How is it different from a traditional focus group?
It replaces slow in-person focus groups with simulations run by synthetic agents based on real demographic data, delivering results in days instead of weeks.