What this service solves
This service lets you understand which channels, campaigns, pages, content and processes are actually generating results. Without measurement, digital operations become a matter of opinion and get expensive. It includes GA4, Search Console, Tag Manager, Looker Studio, commercial dashboards, conversion tracking, sales indicators and executive reports.
What's included
- Defining KPIs by business area.
- Implementing GA4, GTM and server-side tracking.
- Integrating Search Console and ad platforms.
- Dashboards in Looker Studio or a BI stack.
- Funnel and attribution modeling.
- Monthly executive reporting.
How we work
We define KPIs, data sources, important events, funnels, dashboards and analysis frequency. The system is designed to measure acquisition, conversion, sales, retention and return.
How we work: service methodology
- Phase 1 · Source Audit and Data Map (Week 1) — Identifying platforms and defining the metrics and KPI dictionary.
- Phase 2 · Tracking Cleanup and Standardization (Weeks 1-2) — Configuring Google Tag Manager, GA4 events and standardizing UTM parameters.
- Phase 3 · Building the Integration Pipeline (Weeks 2-3) — Connecting APIs via automation for automatic synchronization.
- Phase 4 · UX/UI Design of the Executive Dashboard (Week 3) — Visual layout with data hierarchy, advanced filters and traffic-light goal indicators.
- Phase 5 · Calibration, Validation and Delivery (Week 4) — Reconciling data with real transactions and executive training.
What we need from your team
- A detailed list of data sources and access credentials.
- Defined numeric targets: target CAC, expected ROAS and sales budget.
- Technical access to Google Analytics 4, GTM, Google Ads, Meta Business Manager and your CRM.
Deliverables
- A production measurement stack.
- Executive dashboards.
- Event documentation.
- Monthly reports with an action plan.
- An iterative improvement plan.
Who it's for
- Companies investing in ads with no clear attribution.
- Sales teams with no organized reporting.
- Businesses with data scattered across platforms.
- Senior management that needs to see the business on one dashboard.
Signs you need it
- The team loses several days each month manually cross-referencing data from different platforms in spreadsheets.
- The numbers each ad channel reports don't match each other or what's actually happening in the business.
- You only find out a campaign stopped working once the month closes.
- There's no single place to see the combined performance of every channel at a glance.
Benefits
- Decisions based on live data.
- Clear attribution by channel and campaign.
- Reduced wasted ad spend.
- Executive visibility into the business.
Measurable KPIs
- Coverage of measured vs. actual events.
- Average time to generate a report.
- Decisions made based on dashboards.
- ROI by channel and campaign.
Expected outcome
The company moves from making decisions by intuition to operating on data. Every digital channel, campaign and process is measured, attributed and optimized through a single executive dashboard.
Frequently asked questions about this service
What platforms can be connected to the dashboard?
Ad platforms (Google Ads, Meta Ads, TikTok Ads), web analytics (Google Analytics 4), payment gateways, CRM systems and databases.
What metrics does the system calculate?
Customer Acquisition Cost (CAC), Lifetime Value (LTV), Return on Ad Spend (ROAS), conversion rates and profit margins, eliminating dependence on manual Excel reports.
How long does implementation take?
The project runs in 5 phases over 4 weeks, from the data-source audit to calibration, validation and final delivery.
What do I need to provide as the client?
A list of data sources and access credentials, defined numeric targets, and technical access to GA4, GTM, Google Ads, Meta Business Manager and your CRM.
How is it validated that the dashboard data is correct?
In the final phase, data is reconciled against the business's real transactions, plus an executive training session for the leadership team.
Technology stack
- GA4
- Google Tag Manager
- Search Console
- Looker Studio
- BigQuery
- HubSpot
- Mixpanel
- PostHog