Puente Forestal
A Meta Ads strategy for a eucalyptus timber buyer: sourcing suppliers (farms, sawmills, intermediaries) scattered across more than a dozen departments in Colombia, with creative and targeting produced with AI support.
Puente Forestal
A Meta Ads strategy for a eucalyptus timber buyer: sourcing suppliers (farms, sawmills, intermediaries) scattered across more than a dozen departments in Colombia, with creative and targeting produced with AI support.
What needed to be solved
Finding real timber suppliers (farms, reforestation operations, sawmills) scattered across rural areas nationwide is a reach-and-filter problem: Meta has no "timber seller" interest — you have to reach broad rural-life audiences and let the message itself (the technical requirement of "40cm diameter and up") separate real suppliers from the curious.
How we tackled it
We designed a campaign architecture segmented by region and supplier type (Andean-core farmers, reforestation zones, sawmills and intermediaries), plus a control campaign on an open audience to validate — with real data, not assumptions — which segmentation performs best. Real lead qualification happens in the message and the WhatsApp checklist, not in Meta's targeting.
System components
Regionalized campaign architecture on Meta Ads
AI-assisted video and image creative, adapted by region
Control campaign on an open audience to validate targeting with data
Supplier-qualification checklist via WhatsApp
Campaign structured and running to source timber suppliers nationwide.
Category: Agribusiness · timber sourcing · AI-powered Meta Ads. To learn the full scope and how to apply a similar approach to your business, write to us — no strings attached.
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