Drapery Life
A hybrid ecosystem (70% automation and sales assistance · 30% e-commerce and self-service) for selling curtains online: a custom configurator (fabrics, sizes, motorization), funnels, WhatsApp/Manychat and a CRM. E-commerce assisted by AI-first automation.
Drapery Life
A hybrid ecosystem (70% automation and sales assistance · 30% e-commerce and self-service) for selling curtains online: a custom configurator (fabrics, sizes, motorization), funnels, WhatsApp/Manychat and a CRM. E-commerce assisted by AI-first automation.
What needed to be solved
Selling made-to-measure curtains online isn't like selling a one-size product: price depends on fabric yardage, track type, motorization and finishes — variables a standard online store doesn't calculate, and which traditionally require an advisor to quote by hand.
How we tackled it
We built a hybrid sales ecosystem: a visual configurator that calculates price in real time based on measurements, fabric and motorization, combined with commercial automation (funnels + WhatsApp/Manychat) that steps in when the customer needs human advice before closing.
System components
Interactive quoting configurator (fabrics, sizes, motorization)
Conversion funnels and commercial automation
WhatsApp Business with Manychat for assisted advice
CRM connected to the sales and post-sale cycle
Platform in production, the e-commerce line of the PWT ecosystem.
Category: Smart e-commerce · Home Design. To learn the full scope and how to apply a similar approach to your business, write to us — no strings attached.
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