What this service solves
We build a social selling operation on LinkedIn and TikTok where organic content, AI-assisted and backed by a consistent brand voice, generates quality leads without relying exclusively on paid ads. Ideal for founders, consultative sales teams and brands with products where trust matters more than price.
Problems we solve
- Sales teams that depend 100% on cold outbound.
- Founders with low digital presence despite having real authority.
- Brands that only grow through paid ads.
- Inconsistent social content with no production system.
What's included
- A diagnostic of your current digital presence.
- An editorial strategy per channel.
- An AI-assisted content production system.
- A weekly calendar and publishing SOPs.
- Training for founders and the sales team.
- Measurement of conversations generated.
How we work
- An initial audit and benchmarking.
- Designing the editorial strategy.
- A production system and SOPs.
- Launching the first content pillars.
- Monthly data-driven optimization.
How we work: service methodology
- Phase 1 · Optimizing Profiles as Landing Pages (Week 1) — Banner redesign, a value-proposition headline, a persuasive 'About' section and links to diagnostic calls.
- Phase 2 · Segmentation and Key Account Mapping (ABM) (Weeks 1-2) — Extracting qualified prospect lists on LinkedIn and enriching them with business data.
- Phase 3 · Authority and Short-Form Content Calendar (Weeks 2-3) — Strategic LinkedIn posts and short-form videos for TikTok/Reels built around the client's real business.
- Phase 4 · Assisted Relational Prospecting Flows (Weeks 3-4) — Non-invasive conversation scripts and value-driven follow-up sequences.
- Phase 5 · Conversion Measurement and Commercial Coaching (Month 2 onward) — Periodic review of connection acceptance, DM response rate and meetings booked.
What we need from your team
- A definition of your ideal customer profile (ICP: roles, industries, company size).
- Professional photographs of the spokesperson or brand material for graphic design.
- Access to the personal LinkedIn account and TikTok profile.
Deliverables
- A documented editorial strategy.
- A prompt and template library.
- A calendar and operating SOPs.
- Social selling dashboards.
- Executive coaching sessions.
Who it's for
- B2B founders and specialist consultants.
- Consultative sales teams.
- Brands with a high-consideration product.
- People who want to capitalize on their authority.
Signs you need it
- Your sales team's LinkedIn profiles don't communicate the company's real experience and generate few new conversations.
- Prospecting depends almost entirely on referrals or cold messages that most people ignore.
- Growth on social stalls as soon as paid ad spend is reduced.
- You publish content sporadically, with no editorial line building authority with corporate clients.
Measurable KPIs
- Inbound conversations generated.
- Qualified follower growth.
- Engagement rate per pillar.
- Leads attributed to the organic channel.
Expected outcome
Founders and the sales team become visible business assets: every week they publish relevant content, generate inbound conversations and build an audience of their own that translates into real pipeline, reducing dependence on paid ads.
Frequently asked questions about this service
What does the LinkedIn and TikTok Social Selling service include?
Profile optimization, target-account mapping, authority content, prospecting scripts for direct messages and lead integration with your CRM.
How long does the initial setup take?
The initial setup takes 3 to 4 weeks, followed by ongoing commercial coaching.
What do I need to have ready before starting?
Define your ideal customer profile, provide professional photographs or brand material, and grant access to your LinkedIn and TikTok accounts.
How is the result measured?
With metrics on connection acceptance rate, direct-message response rate and number of sales meetings booked.
Technology stack
- TikTok
- OpenAI
- Claude
- Notion
- Buffer
- Hootsuite
- Apollo
- Clay
- n8n