What this service solves
This service should be presented as one of jsadsAI | José Santamaría's premium offerings.
Problems we solve
- Google Ads campaigns with no structure or clear attribution.
- High cost of acquisition and unclear profitability.
- Legacy accounts with outdated configurations.
- No integration between ads, CRM and executive reporting.
What's included
- Initial diagnostic
- A technical and strategic audit
- SEM strategy design
- Implementation or restructuring
- A controlled launch
- Data-driven optimization
How we work
- Auditing the account and current digital strategy.
- Designing the funnel and campaign architecture.
- Technical setup, tracking and conversions.
- Progressive launch and continuous optimization.
- Monthly executive reporting.
How we work: service methodology
- Phase 1 · Account Audit and Keyword Research — Deep research into high-intent terms and competitive analysis (Week 1).
- Phase 2 · Campaign Architecture and Ad Copywriting — Creating persuasive RSA-style ads (Week 1-2).
- Phase 3 · Tracking and Enhanced Conversions Setup — Implementation via Google Tag Manager (Week 2).
- Phase 4 · Launch and Calibration Phase — Training Google's algorithm (Weeks 2-3).
- Phase 5 · Algorithmic Optimization and Scaling — Smart Bidding with target-value strategies (Week 4+).
What we need from your team
- An assigned monthly ad budget (paid directly to Google).
- Your most profitable services defined and profit margin per client.
- Target geographic areas (cities, coverage radius or countries).
- Admin access to Google Ads, Google Analytics 4, Google Tag Manager and the website.
Deliverables
- A productive, optimized Google Ads account.
- Server-side tracking and clean conversions.
- Executive dashboards.
- A monthly optimization plan.
- Actionable reports.
Who it's for
- Companies that depend on Google Ads to capture demand.
- Businesses with a product/service with high search intent.
- Brands that want to audit and rescue legacy accounts.
Signs you need it
- A good part of your account's daily budget gets spent on searches with no real relation to your business.
- Cost per click has been steadily rising without sales growing at the same rate.
- You don't know for sure which keywords or ads generated the actual calls or closed deals.
- Whoever manages the account set it up once a while ago and hasn't optimized it since.
Benefits
- Sustained, predictable ROAS.
- Controlled cost of acquisition.
- Clear attribution between ads and business.
- Data-driven decisions, not intuition.
Measurable KPIs
- ROAS per campaign.
- CPA and CPL.
- Quality of attributed leads.
- Share of search in category.
Expected outcome
The company turns Google Ads into an orderly, measurable and profitable acquisition channel, integrated with CRM and executive reporting. Ad spend stops being a black box and becomes a controlled growth lever with clear attribution and return.
Frequently asked questions about this service
What does Google Ads management include?
Strategy, structuring, ad copywriting and algorithmic campaign management across Search, Performance Max, YouTube Ads and Google Shopping, with negative-keyword engineering and Quality Score optimization.
What do I need to have ready to get started?
A defined ad budget (paid directly to Google), clarity on your most profitable services and margins, your target geographic areas, and admin access to Google Ads, GA4, Google Tag Manager and your website.
How long does it take to launch a campaign?
The structure and initial launch take 1 to 3 weeks (audit, campaign architecture and tracking), followed by an algorithm calibration phase before scaling.
How is the result measured?
With an interactive dashboard with real-time metrics (clicks, CPC, leads, CPL, ROAS) and a monthly executive report on profitability and scaling recommendations.
What problem does this solve compared to poorly configured campaigns?
It avoids wasting budget on clicks with no purchase intent from mismatched keyword matching, reduces inflated CPC from low Quality Score, and fixes the disconnect between the ad's promise and the landing page content.