What this service solves
This service organizes a brand's identity so it's clear, differentiated and consistent across web, social, presentations, proposals, campaigns and commercial assets. It includes name, narrative, promise, tone, key messages, visual structure, guidelines and digital applications.
What's included
- Market, audience and competitor research.
- Positioning and value proposition.
- Narrative, promise and key messages.
- Visual identity (logo, palette, typography, system).
- Digital application guidelines.
- Reusable templates and assets.
How we work
We analyze the business, market, audience, competition and value proposition. Then we build a brand system applicable to digital channels and commercial materials.
How we work: service methodology
- Phase 1 · Brand Diagnostic, Archetypes and Moodboard (Week 1) — Defining the brand's personality, competitor analysis and creating a visual-reference board.
- Phase 2 · Conceptual Exploration and Logo Design (Weeks 1-2) — Creating logo concept directions and a vector isotype, with legibility testing at micro and macro scales.
- Phase 3 · Visual System Development and UI Components (Weeks 2-3) — Defining the official color palette, primary/secondary typography, graphic patterns and textures.
- Phase 4 · Application to Real Touchpoints (Week 3) — Laying out templates for executive presentations, social media banners, email signatures and digital stationery.
- Phase 5 · Delivering the Master Brandbook and Source Files (Week 4) — Delivering the complete repository in vector formats and an interactive brand-usage manual.
What we need from your team
- A brand brief with values, target audience and unique value proposition.
- Visual references for brands or styles that convey the message you want.
- No access to internal systems is required.
Deliverables
- A brand manual and applications.
- A complete visual system.
- Key messages and narrative.
- Templates for digital channels.
- A brand book deliverable for teams.
Who it's for
- Companies with a weak or outdated identity.
- Founders building a personal or corporate brand.
- Businesses that want consistency across channels.
- Brands going through a rebrand.
Signs you need it
- The company's visual identity looks outdated next to newer or better-positioned competitors.
- Every channel — web, social, sales proposals — communicates a different tone and image, with no consistency between them.
- The founder or sales team feels the brand doesn't convey the real level of the value proposition.
- You're in the middle of a positioning shift and need the image to reflect that new stage.
Benefits
- Visual and narrative consistency across channels.
- Clear differentiation in the market.
- Faster production with templates.
- A brand asset that supports growth.
Measurable KPIs
- Brand recall.
- Consistency of use across teams.
- Engagement with editorial assets.
- Conversion rate on key pieces.
Expected outcome
The brand operates with a clear identity, its own narrative and a coherent visual system applied consistently across every digital and commercial asset.
Frequently asked questions about this service
What does the strategic branding service include?
A vector logo and isotype, corporate typography, a color palette, custom iconography, interface components and an interactive brand manual.
How long does the process take?
The process runs across 5 phases over 4 weeks, from the brand diagnostic to delivering the brandbook and source files.
What do I need to provide to get started?
A brand brief with values, target audience and unique value proposition, plus visual references for styles that reflect the desired message.
What file formats do I receive at the end?
Logos in vector and transparent high-resolution image formats, an executive brandbook in PDF, a social media asset kit and corporate presentation templates.
Technology stack
- Figma
- Canva
- Adobe Creative Cloud
- Notion
- Frontify